企业电子商务开展的难点与对策研究

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企业电子商务开展的难点与对策研究

引言································································2

一、电子商务的概念 ·················································2

二、我国电子商务发展的历程··········································3

（一）第一个时期（初创期）············································3

（二）第二个时期（快速发展期）········································3

（三）第三个时期（创业发展期）········································3

三、企业开展电子商务存在的难点······································4

（一）对电子商务本质认识不足········································4

（二）计算机存在安全隐患·············································4

（三）消费者观念转变难度············································4

（四）创新性不够，存在盲目跟风现象··································5

（五）企业人才匮乏··················································5

四、企业开展电子商务的活动对策······································6

（一）提高全民族对电子商务的认识····································6

（二）电子商务发展需要政府和企业的积极参与和推动····················6

（三）加强安全技术的研究············································6

（四）鼓励试点，积极引导，推动企业参与电子商务·······················7

（五）开展电子商务要以企业实际出发··································7

（六）加强人才培养···················································7

五、总结·····························································8

六、参考文献·························································8

引言

电子商务作为当今市场一项重要的商业模式，在我国经过近30年的发展。相较于传统商业模式以其方便快捷，低成本的优势得到迅速发展。催生出了一大批巨型企业，如阿里巴巴，聚美优品，京东等等。让人们看到了电子商务领域的巨大潜力。

电子商务不仅提供了生活中所需求的商品，同时也正逐渐改变着人们的生活方式。为我国企业提供了良好的发展机会，也让中小企业具有和大企业同等的机会，使得中小企业在市场上不再因为经济规模小而受到限制。企业可以及时的获取和发布相关的信息，迅速的扩展企业的业务。然而很多企业对电子商务的认识不足，盲目的开展电子商务活动，并没有获得很好的经济收益甚至出现亏损。如何能在电子商务的大潮中占据一席之地。本文拟对企业电子商务的难点和策略进行分析和解读。