Abstract: Vision communication must contain both format and imply, or it should not be called vision communication design. Design cannot be only beautify the appearance of the objects, it must have its clear objective. The process of design is just to transfer the objective to the objects. Designer express the profound and pedestrian imply by the relation of pure format and color and the cohesive composition. The format was composed by creative imagination and the relation between shape, color and space, just to form the format to complete the design.
Key words: Vision communication design; Format; Imply; Embody
