Abstract：Color unfolding coffee brand personality, or classical or fashion, is how to reconcile with the color mix. Along with the diversification of consumer demand, the value of the segmentation of the market, right brand packaging design requirements are increasingly strict and meticulous together. Based on the current brand of coffee packaging and the use of color demands focus on the brand analysis, make coffee brand packaging design from the overall image, color use, psychological hinted that the cultural level or even improve, from the colorful reflection of this coffee brand in shaping the importance of image. Explore the potential of the largest color, brand image successfully implanted hearts of consumers, thereby creating the largest competitive edge.
Key words：Packing ；Color；Brand；Coffee culture
