[摘 要]我国企业目前正处于转制、转型时期。在这一时期中，企业的伦理关系、价值目标和道德观念发生了很大变化。本文在阐述企业经营道德相关概念的基础上，从企业对内经营道德的员工权益、员工培训和职业生涯规划、员工健康和企业对外经营道德的产品服务责任、诚信责任、安全责任、慈善责任、守法责任两大方面分析德清莫干山卢球商贸中心经营道德建设现状，并提出相应的对策。
[关键词]商贸中心；经营道德；现状；对策
Analysis for moral situation and problems of Deqing Mogan Shan Lu-qiu business centre
Abstract：China's enterprises are now in the transition period. During this period, business ethics, moral values and objectives of the value have taken place great change. In this article,I will analysis of moral situation and problems of Deqing Mogan Shan Lu-qiu business centre from two aspects that enterprise to staff：Rights and interests of employees, staff training and career planning, staff health and enterprise to corporate social：responsibility of products and services, honesty responsibility, responsibility for security, charitable responsibility ,then propose effective solution.
Key Words：business centre; business ethics; situation;solution
良好的企业经营道德环境是良好的企业价值观念的充分体现，是价值观念实现的保证。企业文化建设的重要目的之一是形成一种良好的企业道德环境，使企业员工在自觉遵循企业道德规范和准则，充分发挥自己的积极性和创造性，为实现企业的目标而尽职尽责。同时企业要努力承担起应负的社会责任，企业依托于社会，在社会的大市场中实现价值、获得发展，两者相互依存，所以企业必须返哺社会.
