Internet Public Relations Since 1984, the U.S. public relations firm Hill & Knowlton arrival date in China, 25-year-old. Compared with the past, various types of industries are emerging industries. Benefited from the rapid development of the Internet created a new platform - Network Public Relations Since the rise of a short history and is accompanied by constant changes in the development of the Internet, although the network is still immature and Public Relations. However, its importance is obvious. In the current environment of Internet spam indiscriminate aerial bombardments, many people began to lose confidence in online advertising and even disgusted with. In contrast, the network has been the rapid development of public relations, whether it is the emerging network of shops or network enterprises as well as the industry giants as long as all kinds of contacts and e-commerce, the Internet media can be a very good shape good organization or business image of the target groups to help understand their side you want to show the same time promote the businesses and the sale of services or products, or deal with various problems. As an emerging industry, the network of public relations still faces many problems, this paper focuses on the network of public relations and the traditional distinction between public relations, the network of public relations content, the network of public relations and other development road.
KEY WORDS Internet Public Relations / E-Commerce / Online Media
