ABSTRACT
To create innovation-oriented corporate culture and for the strategic management of the most powerful and long-term platform. Throughout the history of successful enterprises, without exception, has a strong culture of its own precipitation. But corporate culture is the most ambiguous, and so far each company is the most challenging part of it is reflected in corporate values, morale and communication in the way, is also reflected in all employees behavior habits. This shows that the corporate culture and is closely related to survival and development of enterprises, determine the survival of enterprises. Building corporate culture, naturally become a hot topic, is also essential for the establishment of modern enterprise management system, an important factor. I will in the following meaning and significance of corporate culture, corporate culture is the spiritual power of enterprise development, enterprise culture is the development of the internal driving force, set up corporate brand corporate culture, corporate culture and business aspects of sustainable development discussed Enterprise Culture and Development.
Keywords： Enterprise culture；Enterprise development；Energetic power
Sustainable development；Enterprise culture construction plan；Enterprise strategy
