The Necessity and Method of Improving Consumer's Discriminability of Mendacious and Illegal Drug Advertisement
Abstract: Objective To analyse the necessity and method of improving consumer's discriminability of mendacious and illegal drug advertisement .Methods Research Haikou consumers’ behavior of drug advertisement and attitude toward the mendacious and illegal drug advertisement, use statistical software SPSS10.0 to analyze data, and suggust the mechanism, approach and method of improving consumers' discriminability of mendacious and illegal drug advertisement .Results and conclusion Popularizing consumers' drug advertisement knowledge and improving their discriminability of mendacious and illegal drug advertisement need the cooperation of drug administration department, sub-district offices, neighborhood committee, and the medical and pharmaceutical university, to establish the systematic, longevity and feedback mechanism .It’s necessary to make full use of medical and pharmaceutical college students' power, to set up a active group of well knowledge of drug advertisement and higher quality.
Keywords: consumer, mendacious and illegal drug advertisement, necessity, method