Research on Haikou Consumers’ Recognition of Mendacious and Illegal Drugs Advertisement
Abstract: Objective: To research on Haikou consumers’ recognition of mendacious and illegal drug advertisement. Methods: Random sample questionnaire survey was conducted among consumers in Haikou ,and the data were subjected to frequency analysis, one-way analysis of variance, and LSD –t test. Results and conclusion: Haikou consumers had a little recognition of mendacious and illegal drug advertisement and the recognition degrees varied with variables. There were signification differences among variables such as consumer’s educational background, vacation and residential areas. It is suggested that improvements should be made from aspects of strengthening management of drug advertisement and penalties of illegal drug advertisement. On the other hand, the improvements should be made from aspects of popularizing the knowledge of drug advertisement and increasing consumers’ ability of discrimination.
Keywords: consumer, recognition, drug advertisement, mendacious and illegal