Research on Promotion of Tactics of Chuangxin Agricultural Machinery Scientific and Technological Service Company
Abstract
With the uninterrupted completing and developing of Construction of the New Countryside policy in China,especially after joining the WTO,the agricultural industrialization process of our country is being accelerated constantly and peasant's income increases,as a result,the market of agricultural machinery increases rapidly.The Chuangxin agricultural machinery scientific and technological service company is a small business which products and sales agricultural machinery.In keen competition, if the company want to take occasion to expand market share and get more consumers,the promotion will play an essential role.This thesis which study the promotion strategy of Chuangxin agricultural machinery scientific and technological service company analyzes the environment that agricultural machinery trade faces and studies this trade product and consumers' particularity ,in order to find the promotion approach suitable for the agricultural machinery trade.There are four parts in the paper.Part one ,Introduce the overview briefly of Chuangxin agricultural machinery scientific and technological service company.Part two ,analyze the promotion environment of Chuangxin agricultural machinery scientific and technological service company.Part three ,analyze company's present promotion approach and find out the shortcoming. Part four ,combine company's current situation and make the applicable and effective promotion tactics.
Key Words：Agricultural machinery；Agricultural machinery industry；Promotional of tactics
