The Analysis of the Promotional Strategy of Chifeng Jiajiafu Supermarket Company Limited
Abstract
Promotion is an important part of marketing activities. Promotional strategy plays an important role in improving corporation’s market share, establishing a corporate image and fostering loyal customers. It outlines the basic concept of promotional strategy, and makes analysis about the staff marketing, public relations, advertising and sales promotion strategy of Chifeng Jiajiafu supermarket through the analysis of the company’s marketing environment and strategy. It proposes the approaches to improve the management of the implementation of the promotion, form professional promotional staff, attach importance to public relations and increase business proposals. It has a reference value to the development of the jiajiafu supermarket.
