YUKO全国连锁机构多元化经营战略的实施研究

论文编号:GS313  论文字数:15794,页数:25，附开题报告，外文翻译

摘    要
 借鉴国内外的先进管理经验，结合YUKO(悠客)全国连锁机构实际运做情况及世界市场的新形势，着重从市场多元化经营战略的角度对YUKO(悠客)全国连锁机构如何更加合理地利用不断扩大的国际市场，求得生存与发展这一亟待解决的问题进行深入剖析。
 本文对以往国内外知名企业发展战略的深入分析及总结，针对YUKO(悠客) 全国连锁机构现有的运行机制及管理模式提出不足之处，同时结合其自身项目条件和项目优势，分析YUKO(悠客) 全国连锁机构实施多元化经营战略的可行性和必要性，并且结合现有的相当一部分企业是完全照搬传统超市的方式去经营和管理便利店，并随着经营规模的不断扩大，暴露出各种各样的问题，通过对便利店业态的运营特点和效用进行分析，从而寻找一种适宜这种业态及YUKO(悠客)连锁机构发展的多元化经营战略。
 经过本文对YUKO(悠客) 全国连锁机构系统详尽的剖析研究，为其多元化经营发展提供有效的实施方案，通过严格、有效的方案论证，认为多元化经营发展战略符合YUKO(悠客) 全国连锁机构的长远发展规划，可以为YUKO(悠客) 全国连锁机构的经营发展提供具有实际操作意义的帮助。本课题的研究可以让YUKO(悠客) 全国连锁机构在激烈的市场竞争环境下成长，成熟，做到稳步的可持续发展，并且为战略扩展提供理论与实际相结合的依据，为YUKO(悠客)全国连锁机构实施多元化战略提供一些具有实际操作意义的帮助。
 
关键词：YUKO(悠客)全国连锁机构；多元化战略；核心竞争力；战略实施

Abstract
 From domestic and foreign advanced management experience, combined with YUKO the national chain to do the actual delivery and the new situation of world markets, focusing on business strategy of market diversification from the perspective of YUKO how the national chain of more reasonable expanding the use of international markets, to seek survival and development issues that need to conduct in-depth analysis.
 Well-known enterprises at home and abroad for the past development strategies in-depth analysis and summary for YUKO the existing national chain organizations operating mechanism and management model inadequacies, combined with its own advantages of the project and project conditions, and in line with the existing a significant portion of business is supermarket full copy of the traditional approach to the operation and management of convenience stores, and with the continuous expansion of business scale, revealing a wide range of issues. Format of convenience stores operating characteristics and the effectiveness of the analysis, in order to find a suitable format and that YUKO the diversity of institutional development chain management strategy.
 After this paper, YUKO National Chain System Analysis detailed study of its diversified business to provide effective implementation of development programs, through strict and effective demonstration of the programs that meet the diversified development strategy YUKO the National chain of long-term development planning agencies can YUKO the operation of the national chain of development agencies with the help of practical significance. The purpose of this research topic is to let YUKO the national chain in the highly competitive market environment in the future, mature, and sustainable development to achieve a steady and strategic expansion to provide a combination of theory and practice of the basis for the YUKO the implementation of the national chain of institutions to provide some diversification strategy with the help of practical significance.
 

 Keywords: YUKO the national chain of institutions; Diversification strategy; Core Competence; strategy implementation
 

目    录
摘    要 I
Abstract II
第1章 绪论 1
1.1研究意义 1
1.2研究现状 2
1.3研究内容及价值 3
第2章YUKO全国连锁机构现状及实施多元化经营的必要性 4
2.1YUKO全国连锁机构简介 4
2.2YUKO全国连锁机构现状 4
2.3YUKO全国连锁机构目标 6
 2.4YUKO全国连锁机构实施多元化经营的必要性 5
第3章YUKO全国连锁机构实施多元化经营战略的可能性及条件分析 6
3.1 YUKO全国连锁机构实施多元化经营战略的可能性 6
3.2企业多元化经营应具备的条件 6
3.2.1 企业多元化经营的根本依托是核心竞争力 6
3.2.2 多元化经营战略的两个前提 8
 3.2.3多元化经营的条件 7
第4章YUKO全国连锁机构多元化经营战略实施方案及改进措施 8
4.1人员结构的细化 8
4.2多元化经营的横向组织调整 8
4.3强化企业的核心竞争力 9
4.4立足于现有资本结构的基础上对企业内部资源进行调整 11
4.5产品结构组合及服务多元化 13
4.6宣传渠道 14
 4.7市场 15
第5章YUKO全国连锁机构多元化经营战略实施应注意的问题 16
5.1多元化经营的风险 16
    5.2多元化经营应注意的问题 17
第6章 结论 19
参 考 文 献 20
致    谢  22