Abstract
From domestic and foreign advanced management experience, combined with YUKO the national chain to do the actual delivery and the new situation of world markets, focusing on business strategy of market diversification from the perspective of YUKO how the national chain of more reasonable expanding the use of international markets, to seek survival and development issues that need to conduct in-depth analysis.
Well-known enterprises at home and abroad for the past development strategies in-depth analysis and summary for YUKO the existing national chain organizations operating mechanism and management model inadequacies, combined with its own advantages of the project and project conditions, and in line with the existing a significant portion of business is supermarket full copy of the traditional approach to the operation and management of convenience stores, and with the continuous expansion of business scale, revealing a wide range of issues. Format of convenience stores operating characteristics and the effectiveness of the analysis, in order to find a suitable format and that YUKO the diversity of institutional development chain management strategy.
After this paper, YUKO National Chain System Analysis detailed study of its diversified business to provide effective implementation of development programs, through strict and effective demonstration of the programs that meet the diversified development strategy YUKO the National chain of long-term development planning agencies can YUKO the operation of the national chain of development agencies with the help of practical significance. The purpose of this research topic is to let YUKO the national chain in the highly competitive market environment in the future, mature, and sustainable development to achieve a steady and strategic expansion to provide a combination of theory and practice of the basis for the YUKO the implementation of the national chain of institutions to provide some diversification strategy with the help of practical significance.
Keywords: YUKO the national chain of institutions; Diversification strategy; Core Competence; strategy implementation
