Abstract
With the deepening of reform and opening up, people's living standards gradually improve. Not only focus on food and clothing, but also the beginning of the packaging themselves, wearing a brand-oriented. However, brand awareness around the world is not the same as, Shenyang Reeves and the same economic development level of countries and regions is also significantly behind, the Shenyang region Reeves agents how to change the marketing strategy has become a pressing issue raised by the reality, with important theoretical research and practical application value.
In this paper, management science, economics and other relevant theory as a guide to Shenyang Levi main line marketing strategy, in a wide range of research and practice on the basis of the lessons of other related industries in transition successful way of marketing strategy, theoretical analysis and confirmed the analysis in one comprehensive and systematic analysis of Shenyang Reeves ago and the current system of marketing strategy, learn from others at home and abroad Reeves and related industry experience, Shenyang Reeves SWOT analysis carried out, in this based on how Shenyang Reeves change marketing strategies to improve their visibility and brand value, in order to achieve the ultimate goal of enterprises to obtain the greatest possible profits.
This paper first introduces the background to the study of the paper, the value of; Second, in order to better understand the marketing strategy Reeves, systematic marketing strategy, introduced the theory of content; again on Lewis Shenyang agents marketing the region the status quo and the use of SWOT analysis Analysis of the Shenyang region Reeves case agents; Fourth, the use of SWOT analysis of the marketing strategy Reeves; Finally, according to Reeves analysis of the strategy for the region's marketing strategy countermeasure agents and look forward to the future to make conclusions.
Keywords: marketing strategy; SWOT; the status quo; regional agents
