摘 要
20世纪80年代以来,各行各业的战略联盟如雨后春笋般不断涌现,公司之间的合作也随之迅猛发展。现代管理大师Peter F Drucker指出,商界的最大变化之一就是越来越多的交易不是基于所有权关系、而是基于伙伴关系进行的。他们共同参与竞争、利益分享、风险共担。
同时,我们也不难看出,世界已经进入了以知识为主导的时代。在这个时代中,知识已经成为了当今世界不断发展前进的主要动力。知识成为企业最重要的战略资源和可持续竞争优势的源泉。企业开始在企业内部引进知识,并与不同的企业建立战略联盟,从其他企业获取知识,或者与其他企业合作创造知识,寻求联盟伙伴之间的知识服务,使企业获得持续的能力。
知识服务是信息社会的核心能力,是知识应用与知识创新的需求。知识服务通过对知识信息的析取、整合、集成、创新,并将其融入用户的问题解决和环境分析之中,从而提高对用户活动的支持层次和力度。然而,制造业企业联盟知识服务还处在起步状态,在实践中知识服务效果并不理想。因而其理论研究特别是模式研究成为企业界和学术界关注的焦点。
本文对企业联盟、知识服务、知识服务模式的理论知识进行研究,包括它们的概念、特点、类型等方面。重点研究了知识服务模式,从不同角度对知识服务模式进行了分类。分析了制造业企业传统知识服务模式和基于信息技术的现代知识服务模式。然后对传统和现代的知识服务模式进行了对比,得出制造业企业联盟知识服务模式的发展趋势并构建博弈模型,从而对我国制造业企业提出一些建议。使我国制造业企业在知识经济的大潮中把握知识服务的规律,提高自身的学习能力,在全球竞争中脱颖而出。
关键词:企业联盟;知识服务;知识服务模式
Abstract
Since 1980's, a wide range of strategic alliances are emerging like mushrooms, so is the development of cooperation between companies. Master of Modern Management Peter F Drucker pointed out that one of the largest changes in the business sector is the growing number of transactions which are not based on ownership, but on the basis of partnership. They take part in the competition, benefit-sharing, risk-sharing together.
At the same time, it is also not difficult for us to find that the world has entered into an era of knowledge-oriented. In this age, knowledge has become the main driving force of the continuous development world. Knowledge becomes the most important strategic resource and a source of sustainable competitive advantage. Enterprises began to introduce in-house knowledge, and establish strategic alliances with a variety of enterprises to acquire knowledge from other enterprises, or cooperate with other enterprises to create knowledge and seek knowledge services between alliance partner’s to enable the continued ability of enterprises.
Knowledge services are core competencies of the information society and needs of knowledge innovation and application. Knowledge service enhance the user’s the support level and intensity on business activity through knowledge and information extraction, integration, integration, innovation, and integration into the user's problem-solving and environmental analysis. However, knowledge service of Manufacturing Enterprises Union is still in the initial state, and the practice results are unsatisfactory. Therefore, theoretical research and model research in particular have become the focus of attention of the business community and academia.
In this paper, we study enterprise alliance, knowledge services, and theoretical knowledge of knowledge services model, including their concepts, characteristics, types and so on. Emphasis is put on knowledge services model. And it is classified from different angles. Analysis of knowledge service model of manufacturing enterprises and modern information-technology-based knowledge service model are put forward. Then we get the development trend of knowledge service model of the manufacturing enterprises alliance and build a game model through comparison of traditional and modern knowledge service models, which enables us to make some suggestions to China's manufacturing enterprises. This makes China's manufacturing enterprises grasp the laws of knowledge services in the tide of the knowledge-based economy to enhance their own ability to learn and stand out in the global competition.
Key words:Enterprise alliance; Knowledge services;Knowledge service model