Since the 1980's, the enterprise culture becomes business, industry and scholars generally concern. Enterprises to actively adapt to the environment changes, we must keep the enterprise culture of openness and innovation. Did not keep pace with The Times of enterprise culture innovation, the enterprise sustainable business cultural power source may gradually exhausted until by market relentlessly eliminated. China enterprise management innovation, technological innovation, system innovation, must be based on cultural innovation. Expounds the cultural innovation of value and cultural innovation of the basic thought, aims to promote the enterprise culture innovation, and further promote the development of the enterprise.
Based on the enterprise culture innovation and cultural construction situation of development trend for research object is expounded, combining the current enterprise management in the actual situation, first to enterprise culture construction situation of each system analysis method, the novelty and articles in the frame structure make a brief introduction, in the paper, the main part of innovative enterprise culture construction situation formation of the role of each link is analyzed, and based on this, puts forward systematically in fostering and promoting enterprise culture innovation goals, under the condition of enterprise culture construction and innovative approach. The final conclusion and ahead of the part of the paper summarizes briefly and the main contents of the development of the theory in the future as corresponding prospect. At the same time in all aspects of oct Co., LTD of cultural innovation on countermeasures study.
Keywords: enterprise culture；Cultural innovation； Development countermeasures
