Abstract
With China's rapid economic development and social progress, people's living standards have a large degree of improvement began to change people's consumption concept. Demand for consumer goods from the pursuit of utility to the pursuit of fame, such as changes in social reputation, brand becoming increasingly apparent. Starting from the theory of this brand loyalty, the Qin pool Wine Group by brand loyalty on the analysis, which summarized the problems: the lack of stability of brand positioning; loss of market focus; not to brand awareness into brand equity ; not realize the importance of brand public relations; brand building does not enjoys popular support. Qin pool wine brand loyalty and then shape the recommendations put forward: a clear market positioning of brand loyalty; to ensure brand quality and product quality; the image of innovative products; understanding of the importance of brand public relations and properly handle the crisis; shape enjoys popular brands.
Key words: degree of fidelity on a specific commodity,consumptive type,strategies on selling,aims on selling
