Changchun-Yi Wei Network Limited of customer relationship management
Abstract： With the development of market economy, the advent of the Internet age, customer demand for personalized, in an increasingly competitive market, companies will continue to penetrate into the concept of strategic business planning, resource planning, human development, customer relationship management, and internal and external environment of research and operation, The degree of business information, office automation, raising the level of management, customer relationship management to provide a basis for the concept of market economy and enjoys popular support, so that the focus of the advanced enterprises with products from the center to the customer-centric transfer, the customer Today, enterprise relationship management become a key competitive advantage of the cured code. Customer relationship management, including sales management, marketing management, customer service and technical support, and other major content. In the network economy era, the whole market is a buyer's market, enterprises must to customer demand for market-oriented, and strive to improve the quality of services, new customer relationship management into the profits of enterprises and enhance competitive advantage and win greater results. This paper will combine easy-dimensional Network Ltd. in Changchun of the actual situation, its customer relationship management analysis and research, and to raise questions and solutions.
Keywords: CRM，network era，Big customer，Small and medium-sized customers,loyalty
