CRM is In the Application of the Resort Hotel
Abstract: Customer relationship management were widely respected by theoretical circles and the business community as a management mechanism and management of new ideas. Tourist hotels is a typical service industries, the development and profits from customers are continuing to patronize.In the tourism hotels, the "customer-oriented" business ideas for a close partnership with clients to effectively tap the potential customers, retain existing customers, improve customer loyalty.Therefore, effective customer relationship management to make no apology for raising the hotel became the core competitiveness weapon.In the 1990s, the rapid development of information technology in the broad field of enterprise management applications, making customer relationship management (CRM) from the hotel a hotel operation concepts and ideas into a business tool and means.The adoption of customer relationship management theory research and analysis, customer relationship management expounded on the effects and impact of tourism hotels, and tourist hotels to implement customer relationship management importance and urgency.And customer relationship management defined and identified ways to benefit from the resort hotel and clients.Finally tourist hotel customer relationship management to a preliminary framework for the design, implement customer relationship management by the hotel steps.