The study of marketing and planning in real-estate industry in China after entering the WTO
Abstract: Entering WTO, China faces both opportunity and challenge. How to grasp the opportunity and accept the challenge is focused now. Real-estate industry plays a very important part in the whole national industry. So, how to understand the effect of entering WTO and to make the correct policy is tactically meaningful.
Domestic real-estate industry as the background, this paper discuss the problems that the real-estate planners face and points out that effect after entering WTO, and the solution of it, from the angle of use of real-estate marketing strategy and plan of marketing activities. The paper has five parts: Part I Instruction. Generalize and instruct the concept, specialties, principles and styles of real-estate marketing systematically. Part II. Summarization of the real-estate and the WTO. Point out the effect of inner and outer factors before and after the entering and some policies of rising the competitive strength to develop even better. Part III. Instruction of three decades of international real-estate marketing plan. Part IV. The core of the paper. First, point out problems and mistakes of domestic real-estate. Innovate from the thinking of new trends of real-estate marketing after entering WTO. At last, quote the success case of ShangHaixintiandi
