The Research of the New Product Development With
the strategy and mode in the enterprise
Abstract:With the swift development of the scientific technology, the rate of renovation and substitution on the products will be higher and higher, the lifecycle of them will be shorter and shorter, and the competition between the enterprises will be more and more vehement. So, under the current circumstance, the enterprises can defeat the rivals and get the success only by catering to the market requirement instantly, servicing and satisfying the consumers' the need of personality
This text define new product and new product develop of the concept carried on a reasonable, tally up the new product develop of four kinds of method, analyzed it to develop to the business enterprise of the meaning and function, then combine physically put forward new the product develop of the general principle and step, and to our country business enterprise implement new product the development should notice of the problem carries on from fours initial study.
Keywords:development of new product;strategy program;mode study