Xinglong store (shenyang) mall after business condition present situation analysis and countermeasure
Abstract:Recent years, along with our country economy growth fast, expended the demand to change unceasingly, the retail trade has obtained the swift and violent development. The tradition also day by day transforms by the general merchandise industry condition primarily retail trade condition to the diverse pattern, take chain-like as organization characteristic supermarket, convenient chain store sudden appearance of a new force, together constituted our country retail trade condition main body structure pattern with the department store, the Mall Industry Condition has become the current general merchandise industry one kind of trend of development. Mall full title Shopping Mall, transliterates “the mall”, refers to the scale to be huge, the collection shopping, the leisure, the entertainment, the diet were equal to a body, through establishes the big area general merchandise and the supermarket sells the field and massive different profession each kind of exclusive agency greatly, the child and the youth amuses the facility, the cultural square, leisure entertainment projects and so on dining, can satisfy the entire guest level the "one-stop" work style shopping expense and the "one-stop" work style enjoy (culture, entertainment, leisure, dining, display, service, traveling sightseeing) the extra large type synthesis shopping recreation center, belongs to one kind of new multi-skill trade industry condition.
This article according to our country retail trade to develop the present situation at present, elaborated the prosperous general merchandise (Shenyang) manages the development course, (Shenyang) manages the question in view of the prosperous general merchandise which in the present situation and the management exists, has carried on the analysis to the prosperous general merchandise after business condition transformation reason, proposed the prosperous general merchandise (Shenyang) develops the mole after the business condition concrete countermeasure, finally has conducted the analysis research to the domestic general merchandise industry future trend of development, proposed facing the more intense market competition environment, the ponder which the prosperous general merchandise group further develops.
Keywords: Xinglong store; Mall Industry Condition; Countermeasure
