Xinglong Store operating environment analysis and strategic research
Abstract: With China's accession to the WTO, the domestic retail market with the formation of the integrated pattern of the world market, foreign retail groups such as the United States Wal*Mart, the French Carrefour, the German Metro joint venture, comprising the continuous access to our commercial bring advanced management techniques, business ideas and marketing theory, also accelerate our pace of business from the traditional to modern, which are facing competition for domestic business environment, the opponent in has changed radically. Liaoning Province in the modern business world as a retail business -- Liaoning Xinglong retail group, in the face of fierce competition, the internal operation is booming retail exposed new problems and how to maintain its competitive edge, the steady development is Xinglong’s people facing severe problems.
All enterprises in the application of strategic management theory relevant basis for the external environment and modern retail trends to Xinglong retail groups operating in the status point, the emporium analysis of the external environment and internal factors, the use of external and internal factors of strategic table summary of the main elements of the strategy extract and review According relevance, effectiveness and operational principles, made a number of strategic options and make choices, developed a Xinglong business strategy.
Keywords: Xinglong Department Stores; Environmental analysis; Business strategy development
