O2O企业薪酬满意度研究

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XCLW3648 O2O企业薪酬满意度研究 (字数：16490)

摘要 I

一有关土巴兔装修网简介................................................................... 4

二企业发展史.......................................................................................4

（一）企业文化...........................................................................................................4

（二）薪酬福利组成................................................................................4

1 薪资组成.....................................................................................................................4

2 福利.............................................................................................................................4

3 绩效奖金.....................................................................................................................4

4 业绩提成.....................................................................................................................4

4其他福利（培训等）...................................................................................................4

（四）激励制度...........................................................................................................5

1 晋升制度.....................................................................................................................5

2 其他激励.....................................................................................................................5

二薪酬满意度研究的背景和意义........................................................5

（一）背景........................................................................................................5

1 企业背景.................................................................................................................5

2 企业人才流失与薪酬的关系分析.........................................................................5

3 薪资制度存在的问题.............................................................................................5

4 企业福利存在的问题.............................................................................................5

（二）意义....................................................................................................6

1 员工的意义......................................................................................6

2 企业的意义......................................................................................6

3 社会的意义......................................................................................6

三研究的设计.........................................................................................7

（一）研究的方法..............................................................................................7

（二）研究的思路..............................................................................................8

四研究的创新点与不足..........................................................................8

（一）研究的创新点.........................................................................................8

（二）研究的不足............................................................................................8

五研究结论分析..............................................................................8

（一）薪酬的涵义及组成要素........................................................................8

（二）薪酬管理的目标和原则.........................................................................9

（三）薪酬满意度的涵义................................................................................9

（四）薪酬满意度的维度...............................................................................10

（五）薪酬满意度的影响要素......................................................................10

（六）薪酬满意度的作用...............................................................................10

六实证研究...........................................................................................10

（一）研究假设...............................................................................................10

（二）数据收集...............................................................................................10

1 问卷设计.........................................................................................10

2 可行性分析.....................................................................................13

3 问卷发放.........................................................................................15

（三）样本信息描述......................................................................................16

七研究分析与结果..............................................................................................16

（一）描述性统计分析...................................................................................16

1 投入要素分析.....................................................................................................17

2 产出要素分析.....................................................................,,..............................17

3 环境要素分析........................................................................,,...........................18

4 薪酬满意度分析......................................................................,..........................19

（二）相关性分析...........................................................................................20

1 投入要素和薪酬满意度............................................................................20

2 产出要素和薪酬满意度.....................................................................................21

3 环境要素和薪酬满意度.....................................................................................21

八结论与对策建议................................................................................21

（一）研究结论..............................................................................................21

（二）对策建议..............................................................................................25

九结语.....................................................................................................................26

（一）参考文献...................................................................................................26

（二致谢..27