With rapid development and popularity of network，e-commerce becomes the important aspect of commercialized development gradually. The necessity of that e-commerce application to car sales is pointed out by comparison between traditional car sales and network car sales. The paper analyzes the advantages and disadvantages of e-commerce applications of car sales and noted the barriers of making car sales electronic commercialized under current condition.
And finally based on the present situation of e-commerce applications to car sales at home and abroad, the paper explores how to change Chinese car sales by e- commerce applications primarily. Then the compound marketing mode based on e-commerce suiting to nowadays is presented, which not only there are marketing platform on network, but also there are sellers communicating with customers.
The paper aims at raising car marketing efficiency, lowering car sales marketing costs, increasing customers’ value by applying e-commerce to car sales.
