With the popularization of the Internet as well as its application in various fields, online shopping is being accepted and used by most people. As one of the main groups of online buyers, college students have contributed a lot to the development of online shopping market and the development of China’s economy as well. Therefore, making researches on the factors that drive college students to choose online shopping has been of so important. We’ll make a research on the college students’ online shopping behavior in order to find out the driving factors that related, according to the specific characteristics of college students. Via designing a questionnaire, sending questionnaires and collecting questionnaires to get data related, and handle these data. Using the factor analyze function of SPSS software to analyze the data, getting the factors drive college students’ online shopping. Then make relevant suggestions based on the research result.
