This article from the current situation and characteristics of restaurant chain, restaurant chain of e-commerce features and measures in use, for the restaurant chain network marketing problems, propose appropriate solutions, and under "Quanjude" case analysis proved restaurant chain to achieve network marketing is an effective measure to strengthen and expand business. With the tremendous growth of e-commerce, Internet marketing, e-commerce era as a marketing tool, has been widely used in various industries. In the restaurant industry, network marketing, now mainly for the online ordering and customer relationship management. Large number of customers dining information online, and good interactive customer relationship management provides for the possibility of many large food companies are now through online customer relationship management. Online Ordering for its novelty, interactivity, convenience has been considerable development.
First of all, e-commerce application in supply chain technology can greatly reduce the cost of procurement of catering enterprises. Secondly, the implementation of e-commerce network marketing company for restaurants to provide customers a wide channel. Third, the use of logistics technology can expand the sales of catering enterprises mode. Restaurant chain network marketing through the portal's home page ad pushing the information to the audience before the use of search engines, advertising, E-mail, MSN, blog and other forms of information will be pulled in front of Internet users also use the enterprise's own web site, launched series of activities. Restaurant chain network marketing and traditional food compared to interactive marketing, timeliness, alternative selective advantages.
