Abstract:This article from the campus of Southwest University of Rongchang the current situation of Public Relations, found that image-building campus in the use of public relations, and problems. Campus Rongchang combination of the actual situation, from the perspective of public relations, image-building of the recommendations put forward for the realization of the development of campus new ideas and measures.
Key words:Southwest university Rongchang campus；Public relations；Status quo research ；Strategy
