The Effects of Mere Exposure and the Generation of Stroop-like response conflicts
Abstract The research uses face images and adjectives as stimulus material, a total of 36 students as participants, by a method similar to the word - face Stroop paradigm to verify the mere exposure effect. Firstly, two groups of medium-evaluated face images were presented to the participants randomly, one group was presented ten times while another group one time to induce the mere exposure effect. Then the presented images with positive or negative people evaluation adjectives were presented to participants again, and ask the participants to decide whether the word is positive or negative. The result indicated that, to the less times presented images, there was no significant difference of reaction time between positive adjectives attached and negative adjectives attached, however, on the other hand, to the more times presented images, the reaction time of images with positive adjectives attached was significantly shorter than the images with negative adjectives attached. This phenomenon successfully verified the mere exposure effect, as well as the effectiveness of experiment method at the same time.
Key words：The Effects of Mere Exposure；Emotional Stroop；Response Conflicts；Face-Word Stroop
