A STUDY ABOUT THE DEVELOPMENT OF TRAVEL TV PROGRAM IN CHINA
ABSTRACT: What TV program is a rise of 90 after the program type. To convey to the audience a unique tourist destination type of scenery and customs of food to attract the attention of the audience, to increase ratings and the effect of publicity on the destination. What type of television programs have emerged on the television program development and dissemination of tourism information produced a positive significance. TV program on the production of tourist status, ratings of television programs and television programs Investigation survey of communication effects, proposed countermeasures in order to create a more excellent tourist class television programs. Quality of tourism information on traveler decision-making has advantages and disadvantages of the impact of inevitable, through observation status and found that there are hidden problems and improve the mechanisms and management ideas, to enhance tourism class program to improve both the quality and quantity, TV program guide tourism positive developments. In this study, based on a careful analysis of the proposals put forward in order to obtain the best spreading effect.
Key words: Tourism programs; development; the status quo; audience
