RESEARCH ON THE COMPETITION SITUATION AND DEVELOPING STRATEGY OF WESTERN PROVINCIAL STAR TV
Abstract：Provincial STAR TV is an important part of our broadcast and TV services. To some extent, it’s a supplementary part of the central media and the prefectural and city level media. In each province ,it’s responsible for delivering messages and propaganting Party’s policies. Meanwhile, it’s served as a platform to exhibite economy development and other new moves in province which is important to each province and the whole country. In the development of Western TV in recent years, there came up some problems which influenced futher development of Western TV. In the view of these facts, through analyzing the present situation the author searches out problems and puts forward counter measures in the hope of better development of Western TV.
Key words：Western Provincial STAR TV ;problem;situation;countermeasures
