西部省级卫视的竞争现状与发展对策研究

论文编号:DSZP015 论文字数:7264,页数:10 附任务书,开题报告,中期检查表,指导记录,答辩表

 摘要:省级电视台是我国广播电视媒体的重要组成部分，在一定程度上，省级电视台是对中央级媒体和地级市（县）级媒体的补充部分，在各省他们也承担着上情下达，宣传党的声音的喉舌作用，同时省台也是向全国人民展示各省经济发展及各项活动的一个窗口，对各省及全国的意义也较大。而西部省级电视台在近些年的发展过程中出现了一些问题，并影响了西部省级电视台的发展，对此我们将通过对现状的分析发现并提出一些解决问题的对策，使西部的电视媒体更好的发展。        
 关键词：西部省级电视台；问题；现状；对策 
 
 RESEARCH ON THE COMPETITION SITUATION AND DEVELOPING STRATEGY OF WESTERN PROVINCIAL STAR TV
    Abstract：Provincial STAR TV is an important part of our broadcast and TV services. To some extent, it’s a supplementary part of the central media and the prefectural and city level media. In each province ,it’s responsible for delivering messages and propaganting Party’s policies. Meanwhile, it’s served as a platform to  exhibite economy development and other new moves in province which is important  to each province and the whole country. In the development of Western TV in recent  years, there came up some problems which influenced futher development of Western TV. In the view of these facts, through analyzing the present situation the author searches out problems and puts forward counter measures in the hope of better  development of Western TV.
   Key words：Western Provincial STAR TV ;problem;situation;countermeasures

目  录  
绪论 1
一、西部省级电视台概述 2
二、西部省级电视台存在的优、劣势及问题 2
 （一）优势：设立较早，上星时间较长 2
 （二）劣势：影响力不够 3
 （三）频道专业化问题 3
 （四）广告发展问题 4
三、西部省级卫视的区域整合与协作发展 4
四、结论 5
致谢 7
参考文献 8