A CASE STUDY OF PROFIT MODEL OF SNS IN CHINA:
A ANALYSIS BASED ON RENREN KAIXIN AND 51.COM
ABSTRACT: From March 2003, SNS network quietly rise from the United States, within a short span of 5 months throughout North America. With the rise of Facebook in the United States, China also began to appear a number of such sites. However, the lack of an effective business model, many SNS websites unfortunately died.
This article address this issue, combined with reading and thinking relevant information to all network, happy network, 51.com as a case, make plans for the domestic SNS sites to explore a social network in China's development of business management, and hope future development for the SNS can provide some help.
This total is divided into five parts, the first part of an introduction, followed by four sections of this paper's main focus. The second part describes the emergence and development of SNS site status. The third part of case studies focused on analysis of all network, happy network, 51.com profit model of three social networking sites. Part IV to Part II summarizes the basis of the profit model and the SNS site defects. Measures the fifth part of the profit model for SNS website strategy and put forward constructive comments.
Key words: SNS websites; profit model; renren; kaixin; 51.com
目 录
前言 1
一、 SNS网站出现及发展现状 1
(一) SNS网站的出现 1
(二) 中国SNS网站发展历程 1
二、 案例分析:三大社交网站及其盈利模式 3
(一) 人人网 3
(二) 开心网 5
(三) 51.com 6
三、 SNS盈利模式及其缺陷 7
(一) SNS的主要盈利模式 7
(二) SNS盈利模式的缺陷 8
四、 SNS网站盈利模式缺陷的对策分析 9
五、未来的SNS网站 10
参考文献 13