THE DEVELOPMENT AND PROTECTION OF CHINESE TRADITIONAL CULTURE AND FOLKLORE——TAKING Liang-Zhu CULTURE AS AN EXAMPLE
ABSTRACT: Folk traditional culture is an important part of traditional culture. It reflects the Chinese nation's long history and splendid culture. So it is not to be underestimated and it can create economic value and bring about the cultural impact. With the reform and opening up, rapid economic growth, technological progress, China has strongly advocated the development of tertiary industry, the development of cultural industries, development of green GDP. But, due to competing interests and protection of the weak sense of, Chinese traditional culture and folklore culture is mired in the quagmire of separatist infighting. Thus, the protection of folk traditional culture has become nowadays China can’t avoid the question. This paper takes the Liang-Zhu culture as evidence for analogy. By analyzing the defects and shortcomings of Chinese traditional culture and folklore culture，from mutual cooperation, innovative development and policy and legal protection ,this paper researches a new model of the development and protection of Chinese traditional culture and folklore.
Key words: folk traditional culture；Liang-Zhu culture；regional linkage；branding；legal protection
