The research of Female stereotypes in advertisement
Abstract: TV ads disseminate business information, while set off an era of culture. We can get clear about the gender awareness and gender positions of Televisions from the higher frequency of TV advertising in the female body . So we know about women , a unique social and cultural groups, how to convey the voice of the times of their own.
At present ,an independent, confident, beautiful image of the modern career woman has appeared in television ads with the social and cultural developments .But women's image of the "materialization" orientation and "gender discrimination" tendency still remain seriously due to the impact of gender differences in psychological and social traditional psychology and the Female stereotypes exist in television ads inveterately.
We are trying to elicit the Sorts of Female stereotypes , the causation of Female stereotypes and the infection to the social value as well as to predict the perspective of female image-building in television ads
Key Words: Television advertisemen ; Female image ; Stereotypes ;
Gender discrimination; The Words of Women.
