A STUDY OF THE MANAGEMENT OF HENGDIAN WORLD STUDIOS
ABSTRACT: This cultural theme park development process as the starting point, first of all is to understand the concept of the proposed theme park and cultural flourishing, and the Development of China theme park culture; followed by the description of the development process HengDian and status, and its development environment analysis. The third is to understand the profile HengDian, based on the analysis of its development orientation and operating characteristics, which to analyze film and television industry HengDian chain and focus on the tourism industry chain. Fourth, the analysis of successful experiences HengDian the same time, analysis of the problems reflected in its development; fifth against HengDian development issues and propose appropriate measures.
Key words:Hengdian mode;Chain;Countermeasure;Revelation