STUDY THE MEDIA WATCH EFFECT IN THE ASPECT OF FOOD SAFETY
Abstract:In recent years, food safety information to become a popular commodity in mass media. More and more reports of food safety and consumer show in front of the audience. This is because people have a food safety increasing demands, on the other hand because of the market economy of the mass media purposes is becoming increasingly prominent. This paper selects Sanlu milk powder incident, and Guangyuan orange maggot incident as cases, by summing up the two cases of media coverage media impact, combined with the media guide, rumors arise, media monitoring and other communication theories analysis of media reports on food safety commitment oversight responsibility for media fulfillment, and finally standing on the standpoint of industry, the media is running reasonably practicable opinions and suggestions made through both old and new media can meet as a profit-making enterprises inherent demand, but also upheld as a social environment, supervisor, public opinion, who should have to steer the public welfare, fairness.
Key words: public opinion, public crisis management, mass incidents
