STUDY ON THE TYPES OF GOOGLE’S ADVERTISEMENT
ABSTRACT: With the development of network technology, search engine advertising has become a major force in online advertising. It is precisely Google's search technology for the development of the Internet search engine, making search-based advertising has a powerful engine for positive. Google in the U.S. search engine market is in a leadership position, advertising is the main profit point. Google for search engine advertising has been the development of innovative forms, AdWords platform through improved Keywords advertising; also launched AdSense platform to enable content search engines can direct introduction of ad-rich search engine advertising forms. Google's advertising business is more widespread, only through the rational use, to the reality of enterprises established marketing objectives. These strategies include the ranking factors, the content network, running regional time settings, keywords, bidding strategies and statistical analysis. Through the use of these seven strategies can form on the Google ads and the effectiveness of a more objective understanding and application.
Key words: Advertising Form; Google; Content Advertisement; Search Engine Advertising
目 录
一、 网络广告和搜索引擎广告的起源、比较和界定。 1
(一) 网络广告 1
(二) 搜索引擎广告 1
二、Google公司现状扫描 1
三、Google广告形态分析 2
(一) Google广告模式概述 2
1. Google AdWords 2
2. Google AdSense 2
(二) Google形态的优势与劣势 3
1. Google AdWords 3
2. Google AdSense 5
四、Google在中国市场的策略研究 6
1. 排名因素 6
2. 内容广告 6
3. 投放区域 6
4. 时间设置 7
5. 关键词 7
6. 出价策略 7
7. 统计分析 7
五、结语 8
致 谢 9
参考文献 10