SPEAKING FROM THE PRODUCT PLACEMENT IN “THE STRUGGLE”
ABSTRACT:Product placement, also known as hidden advertising, traditional advertising is relative dominance, product placement can be implanted into the TV series, movies, stage plays, parties, games magazines, newspapers and all media and even public environment, paid by the advertisers, then by planning to make advertising and integration of these targets are implanted so that the audience did not realize or unobtrusive in the case, its transmission products, brand symbols and other information to advertisers to reach the desired effect. In traditional Chinese advertising market has shrunk significantly speed the development of today's product placement was on the rise, with its relatively low cost and good results are advertisers of all ages. In the television advertising market, a successful product placement cases, need to meet a star effect, the depth of implantation, implant localization, target your audience more accurately the conditions. Undeniably, product placement is not perfect, small range of brands, not suitable for the depth to convince its Mishaps, while China's market environment, product placement is not perfect, the lack of intermediary professional product placement,lack of pricing standards and also did not form a strong support platform. TV advertising market in the future, to change the traditional broadcast TV industry, production mode, try to "season" for the unit to play produced a drama after all the development of China's advertising market environment implanted a good choice.
Key words: product placement; TV advertising market;target audience; “season”
