Market Prospects Of IGA(In-Game Advertising)
Abstract:In domestic and foreign implants the type advertisement development like a raging fire time, studies the public figure to express in abundance generally to implants the type advertisement the enormous enthusiasm. But, regarding implants the type advertisement the research to implant the advertisement majority by the film and television play in, implants the type advertisement attention regarding the game the scholar not to see. The academic circles implants the type advertisement regarding the game the discussion to be but actually lively extraordinarily, implants the type advertisement regarding the game the prospect also always to favor, but, true goes in thoroughly, implants the type advertisement to the game to carry on the comprehensive objective ponder actually very few, causes the general game operation business, the developer although implants the type advertisement to the game to be interested very much, but did not know actually from where begins. Only can try to find out the advance with the advertisement delivery partner. The academic circles so, swims the theatrical circles regarding to implant the type advertisement also to hold the manner which tries to look, waits for the big tree to enjoy the cool air well. On in such situation, prompt implants the type advertisement to the game to conduct the comprehensive objective research is necessary, first may be the general scholars implants the type advertisement comprehensive understanding to the game, no longer limits to an at the same time blind discussion, everybody may embark from the overall situation, the overall objective research game implants the type advertisement; Two comes to be possible to help the game manufacturer to implant the type advertisement to the game to have a comprehensive correct understanding, the positive brave attempt game implants the type advertisement, felt relieved the bold reform game profit pattern, the occupation takes the initiative, captures the net to swim the market.
Key word: Network game; Implants the advertisement; Comprehensive analysis