THE SYUDY ON VIRAL MAKETING STRATEGIES UNDER WEB2.0 ERA
ABSTRACT: On 16 July 2009, CNNIC issued the ‘24th China Internet Development Statistics Report ’. The report shows that, during the first half of 2009, Internet users in China had reached 338 million, leading the global Internet. Meanwhile, under the support of WEB2.0 technique, interactive network greatly boosted users’ enthusiasm, with the expandation of entertainment, study, communication and so on makes more people involve in the network. Thereinto, the online video users continues to rise, enhancing the popularity of social networking sites. This also causes frequent appearance of viral marketing in SNS sites and video sites in the past two years. Take the flourished Happy Net as an example, until December 2008, the net using viral marketing from MSN successfully attracted about 8 million audiences without any further highly charged advertising. In May 2009, Happy Net ranks the first in ALEXA of SNS, ranks 11th in ALEXA of China, and ranks 105th in ALEXA of the world. Obviously, viral marketing will play a more and more important role in Net Marketing. Supposing all customers and potential customers spread your url around for free, can there be a better way? You have the opportunity to create a marketing industry myth, only if you made it spread ‘like a virus’, no matter a video, an image, or a promotion or a fun game.
Keywords: web2.0; viral marketing; Communication
