ANALYSIS ON COMMERCIAL OPERATION OF PUBLIC SERVICE ADS UNDER THE SOCIAL MARKETING
ABSTRACT: As it is known to us，pure sense of public service does not exist. Ara of social marketing requirements large enterprises exploring a unique marketing tool in the large context,which is calling community marketing. On the current market, many enterprises have turned the social marketing to public service activities. They began account into the enterprise as a community of integrate cells. Consumers clearly feel there is more public mind have gradually taken up. For enterprises, if you want to succeed in a highly competitive society survive,it is necessary to consider how to achieve business interests, consumer interests and social welfare’s harmony. This is a core issue placed in front of enterprise business operation. Therefore, the subject is to study that how to better meet the business, consumers, the common’s community interests in this new business model, and bringing about the well development of society. By analyzing the problems in commercial operation which is at the present stage,and put forward the rationality suggestion ,and making china's public welfare services to better integrate with commercial activities. At last,Create the greatest social and economic benefits.
Key words：Psas；situation in china；commercial advertising；social eff
