SMALL COST OF THE FILM’S MARKETING STRATEGY-THE “CRAZY STONE”AS AN EXAMPLE
ABSTRACT: Small-budget films as a film market in a very important component of China's film market. Development has been in an awkward position: large box of small, low profitability. An important reason is the lack of film marketing and the marketing concept behind. In this paper, with "Crazy Stone" as an example of small budget films in China conducted a marketing research, draw some of the factors of its success, as the marketing of other small budget films for reference.
This paper describes the first part of the main small-budget films made the current situation, focusing on small-budget films made in the absence of marketing strategy analysis. In the second part, some of the existing marketing strategy for a narrative film. Also for small budget films in marketing for a description of their limitations. This third part is the focus of this article, the "Crazy Stone" as a case study, a comprehensive analysis of small budget films in various stages of the marketing strategy to use. By analyzing the success factors for the marketing of small budget films for reference. The fourth part is the full text of this article summary on how to improve marketing of small budget films, made several personal view is that more urgent measures.
Keywords: Small-budget Film;marketing;Case Study;Tactics