THE CURRENT SITUATIONS AND COUNTER MEASURES OF CHINA’S ENTERPRISES IN E-MARKTIOG
ABSTRACT: Internet marketing is the forefront of the field of marketing management, and its rapid development sweeping across the world and leads the development of future marketing direction. Internet marketing for the majority of business marketing has brought a new model, but also brings more convenience to consumers. In this article, I analyze the development of the theory of network marketing and development status. By analyzing the theory of marketing strategy, I pointed out those Chinese problems in network marketing. A new strategy system is necessary. The core topic is how to develop web marketing strategies. It includes web functional design, content planning, and marketing strategy and so on. I am hoping to do something for the Chinese network marketing practices.
Key words: E-marking ；Network marketing；Web Programming，Case Study ；Strategy
