THE SOCIAL RESPONSIBILITY IN THE PROCESS OF THE CHINESE MEDIA INDUSTRY
Abstract: In the information age, mass media affect individual cognition, value judgments, which not only help the audience establish the world view and values, but also for national and human lifestyle changed and advancement, social stability and development . However, the mass media is a highly developed modern market and high-tech product. It is not a mere carrier of information and culture, but a culture industry of high technology.In essence, it is a cultural business, which was controlled by the movement of modern market. Capital Investment makes media's attention care more about market reture and economic profit, which brings a serious negative impact to morality and culture. This article’s purpose is to resolve the basic issue of anomie on media, and analyzes the reasons for the irregular phenomenon ,and propose a constructive strategy to maintain the development of the media industry .
Keywords: Media industry; Medium ethical crisis ;Social responsibility