OUTDOOR MUSIC FESTIVALS ORIGINALITY AND MARKETING OPERATION ANALYSIS IN CHINA
ABSTRACT: When the music industry experienced the impact of the network, people's choice is more diversified, although the outdoor music festival in China is still only ten years of history, but it is a future development trend of the music industry. Outdoor music festival in a foreign country as the general public a choice of leisure lifestyle, it has its own business model. However, China's outdoor music festival in the development is still only ten years, various realistic conditions made for a long period of Shi Jian outdoor music festival are just a gathering of minority music lovers. Of domestic outdoor music festival located in the market environment, how to walk the road business, how to use creativity to increase the added value of music festival, music festival of the best qualities of its own marketing operation combined with their complete details will be dealt with Outdoor music festival bring greater development.
Key words: music festivals , midi music festival, West Lake Music Festival, Creative , Marketing
