STUDY ON THE CORE COMPETENCE OF CHINESE ANIMATION INDUSTRY
—TAKE PLEASANT GOAT AND BIG BIG WOLF AS AN EXAMPLE
Abstract：Animation industry in the 21st century is considered one of the most promising industry. Governments through out the world emphasize it and put out policies in the field of economy, culture and also society to promote the original. At present, there are still many problems in the development of China's animation industry when facing up to the fierce international competition. Based on the theory of corporation core competence, this paper takes the Pleasant Goat and Big Big Wolf as the entry point. In this paper, combined with the particularity of animation industry, we discuss the core competence of animation industry from two dimensions –core resources and core capacities - and launch specific analysis on various elements.
In this paper, I consider that core resources and core capacities are two fundamental factors for the core competence of an industry. Core resources of animation industry are resources which are rare and unique. They come from the accumulation, integration and assimilation of industrial resources. The ore capacity of animation industry is a dynamic system. It includes the capacity of integration and continuous innovation. And the improvement of innovation capacity lies on the development of industrial integration. These two factors make a great difference on the core competence of animation industry directly.
Key words: animation industry, core competence, core resource, core capacity, the Pleasant Goat and Big Big Wolf
