THE STUDY ON MARKETING OF CHINESE COMMERCIAL THEME MOVIES
ABSTRACT :Nowdays, the Chinese Theme Movies are in the state of developing, experienced an initial period of confusion, along with the further liberalization of the national film policy and speeding up the market industry, when the drawing and practicing the morden international commercial mode of operation of the movie industry, in particular, Marketing, the Chinese Theme Movies is not only made the Chinese film out of the low tide, which is called “Best Game No One Played” have occupied half of the film market, has also been actively opening up overseas market to take part in international competition, then becoming to the leading force of the domestic movie box office in 2009. In the paper, through the observation of the Chinese Theme Movies, In this study, through the observation of the rising and status of Chinese Theme Movies, using the basic principles of marketing, combined with market-oriented industry and brand management as well as the relevant principles of market economics, the domestic environment for the conduct of a large marketing analysis, and from the marketing point of view of its market research strategy, the corresponding countermeasures. This paper try to discussion the success of market way-----《The.Founding.Of.A.Republic》.
First of all, the paper is carding the track of the development of the Chinese Theme Movies, describing the state of it. Through the marketing knowledge, the paper try to analysis of two aspects, namely, macro-and micro-environment of Chinese Theme Movies. Combined with the theory of market economics and the advantages of Chinese Theme Movies, the disadvantage that exist in marketing have been analyse in the contrast.which is American Movies and Chinese Theme Movies. The third part of the paper, through study the marketing case on 《The.Founding.Of.A.Republic》 demonstrate the marketing model of the current Chinese Theme Movies. Part 4, by the above analysis, put forward the proposals about the Commercial development of the Chinese Theme Movies.
Key words: Chinese Theme Movies; Film Marketing; Marketing Promotion
