DEVELOPMENT TREND OF PRINT MEDIA ADVERTISING
ABSTRACT: Into the 21st century, the rapid development of new media. We see all kinds of kernel development based on IT technology in new media forms in our lives everywhere. Chinese e-books from Amazon KINDLE networks and the rise once again confirm our reading habits and information receiving mode change. Moreover, "China News" over the closure and sale of Dow Jones index seems to have verified this. However, it is undeniable that the print media and the emergence of new media will not disappear. We can see that the print media still has unmatched credibility and influence. Various types of Internet research has proven this point.21st century new media to share the core values as the theme, but in new media in the process of information-sharing problem is not lack of credit until it is resolved, print media and other traditional media will continue to occupy the important position of the media. Present, the number of subscriptions alone media media operations for profitable behavior has been proved feasible, therefore, advertising has become an important media and even the only means of survival. In the 21st century the increasing prevalence of new media, how to develop our print media advertising? This article described three aspects to this problem: the choice of advertising, ad types and advertising approach to service. Finally, as to the basis of available data, made a bold conjecture, predict the next 20 years, the development direction of print media advertising.
Key words: print media; advertising; prediction; development
