电视娱乐化追求与政策博弈研究

论文编号:WHCY123 论文字数:12646,页数:15 附任务书,开题报告,外文翻译,文献综述

 摘要：电视娱乐产业的出现，契合了社会转型期的受众普遍心态，是文化转型期与价值重建过程中产生的必然现象与结果。目前电视的娱乐化追求越来越明显，为了迎合市场需求和提高国际竞争力，中国电视娱乐产业其中最突出的问题是提供的内容和服务内容严重同质化。
 广电媒介政府规制的正当性是公共利益，规制目的是为了调和商业利益与公共利益之矛盾。公共利益这个概念渗透在规范传播产业的所有法规和政策中，它的关系范围涉及媒介、政府、企业、社会和公众。
 通过分析，我认为不管是体制内的生产者还是民营电视节目制作商的生产活动都受到公共利益，商业利益和政府规制这三种因素的影响，这三种因素之间存在着一定程度的博弈，他们的活动必须要在其影响下寻求平衡。
 关键词：电视娱乐；公共利益；政府规制

STUDY ON THE CONTRADICTION BETWEEN TELEVISION ENTERTAINMENT AND GOVERNMENT’S POLICY
 ABSTRACT: The appearance of entertainment accords with the people’s moods in the changing society. It’s a certainly phenomenon and result in such a process of changing cultures and rebuilding value. Nowadays, there is an even increasing tendency for the TV Media to be entertainment. These problems are impeding Chinese television entertainment industry from offering contents and services, which can meet the demands of market and possess international competitive ability.
 The legal base for governmental regulation over broadcasting is public interest. The goal of regulation is to mediate the conflict between the interest of broadcasting industry and interest of the public. The concept of public interest, being fundamental to all media-related regulations, is broad and ambiguous. It is, to some extent, a kind of relationship among government, media industries, society and the public.
 According to the intensive observation of the study samples of two classes of producers, the paper pictures the organization structures, production flows, and decision-makings mechanisms of television entertainment programme producers inside and outside the system, and summarizes different types of producers' commercial models. The paper outlines the structural elements of producers' activities as public interests, commercial benefits and government regulations
 Key words: television entertainment industry；public benefit；government policy

目 录
前 言 ………………………………………………………………………………………1
第一章 电视娱乐化现状 …………………………………………………………………2
 第一节 电视娱乐化产生的原因………………………………………………………2
 一 受众心理层面分析………………………………………………………………2
 二 场层面分析………………………………………………………………………2
 三 意识形态层面分析………………………………………………………………2
 第二节 电视娱乐化带来的问题………………………………………………………3
 一 为“娱乐化”而无休止的娱乐…………………………………………………3
 二 娱乐化沦为“庸俗化”  ………………………………………………………3
 第二章 电视产业娱乐化与政府规制……………………………………………………4
    第一节 媒介放松规制浪潮与电视娱乐化 …………………………………………4
 第二节 我国对于电视娱乐化的政府规制 …………………………………………5
 一 我国电视媒介在不断的市场探索发展中的现象 ……………………………5
 二 在对电视娱乐化现象规制中出现的问题 ……………………………………6
  第三章 中国电视娱乐化与政策之间的博弈分析 ……………………………………6
  结论与展望………………………………………………………………………………8
  致谢………………………………………………………………………………………10
  参考文献…………………………………………………………………………………11