STUDY ON THE CONTRADICTION BETWEEN TELEVISION ENTERTAINMENT AND GOVERNMENT’S POLICY
ABSTRACT: The appearance of entertainment accords with the people’s moods in the changing society. It’s a certainly phenomenon and result in such a process of changing cultures and rebuilding value. Nowadays, there is an even increasing tendency for the TV Media to be entertainment. These problems are impeding Chinese television entertainment industry from offering contents and services, which can meet the demands of market and possess international competitive ability.
The legal base for governmental regulation over broadcasting is public interest. The goal of regulation is to mediate the conflict between the interest of broadcasting industry and interest of the public. The concept of public interest, being fundamental to all media-related regulations, is broad and ambiguous. It is, to some extent, a kind of relationship among government, media industries, society and the public.
According to the intensive observation of the study samples of two classes of producers, the paper pictures the organization structures, production flows, and decision-makings mechanisms of television entertainment programme producers inside and outside the system, and summarizes different types of producers' commercial models. The paper outlines the structural elements of producers' activities as public interests, commercial benefits and government regulations
Key words: television entertainment industry；public benefit；government policy
