RESEARCH ON THE BRAND MARKETING IN THE SNS COMMUNITY
ABSTRACT: The SNS community is the social network service which based on the web2.0 technology, transmits information alternately between the users.Along with the electronic commerce developing,the SNS community becomes a huge communication platform between the consumer and consumer,the enterprise and the consumer and the enterprises and the enterprise.But as it's more and more identical to each other, the enterprise's choice is more and more unitary. The community marketing which originated for the main profit by the advertisement has already caused the enterprise into the network marketing difficulties.To change this kind of aspect we should certainly to take brand as the main form network marketing with the support of the correlation technology,it should be the main mode in SNS community marketing,and it will be one of the most important ways between enterprise's mutual competes.The network advertisement is only one of marketing methods, but it cannot replace the enterprise's entire marketing link.
The SNS community has superiority in the brand marketing which is depended the enterprise's choice,simultaneously the enterprise should also use community's own brand effect to guide deeper development.The 3G era's arrival have turned on a new window in the SNS community's development.How to take advantage of this platform in a rational way becomes a question and it needs the enterprise and the community to consider together.
Key words: SNS community, brand marketing, network marketing, brand effect
