ANALYSIS ON THE BLUE OCEAN STRATEGY OF INTERNET CORPORATES: CASE IN ALIBABA
ABSTRACT: Today's world, with the rapid development of high technology, economic globalization accelerated, China has become the world's third largest trading nation and the domestic market was in unprecedented opening up. How Chinese enterprises gain the high value-added part of the profit in international trade? How to create a strong international brand? How to survive in an increasingly competitive domestic market? These questions are worth pondering. Blue Ocean Strategy has a lot of ideas on today's business realities and the competitive situation, and offered the Blue Ocean Strategy framework, combined with current development of Chinese Internet companies and take Alibaba as a successful case to analysis how to do the development planning process with Blue Ocean Strategy .In order to explore the Blue Ocean Strategy in China's Internet business strategy application feasibility.
Key words: Blue ocean strategy, Internet corporate, Alibaba