THE RESEARCH OF PROFIT MODEL
FOR VIDEO WEBSITES IN CHINA
ABSTRACT: 2006 is called the first year of Video. According to incomplete statistics, at present, China’s large and small video site on line has more than 300. Profit model from single channel 0f relying on advertising revenues to multiple changes. 2009 is recognized as profitable year of network video industry, Major video sites have spread the news of profit, But profit model is not enough clear, there are many doubts. Advent of 3G,Video Web site is into a financial bottleneck、internal conflicts for copyright collectively. Increasingly chaotic competition cannot make the video industry “HD”. This article firstly define the concept of video site and profit model, summarize the elements for Profit model of video websites; Further, from the analysis of the current ten video sites profit model, we Perspective on difficulties China video site currently facing in the profit model. In order to improve their own profit model of video stasis give some points for the development of web sites bring explored.
Key words: Video sites; profit model; copyright; bandwidth costs; development ideas